So I love my church as mentioned below. But sometimes I've worried that with all the gimmicks, the gospel gets lost. During the Buzz volunteer orientation session, one of the pastors explained the way we do church in a way that helped me better understand. The slick materials etc. are one way of compelling someone to walk through our front doors to experience the redeeming love of Christ that is at the heart of the gospel. It's one way of compelling them to come in.
There's a guy at my work that I occasionally show the production/marketing pieces too. He's really impressed. I showed him the popcorn box annual report this week and his response: "Wow, you really are the FUN church. I wish my company had such great stuff." I understand now. I haven't invited him yet, but maybe when I do, he'll be curious to see what a church that does such an unbelievable job in its production pieces looks like.
Another co-worker flipped through the pages and saw that our membership/attendance for 2005 was around 800. Her jaw dropped and she said "I would have sworn you were so much bigger than my church because of all the things you are always doing." I don't always understand how we do what we do, but it sure makes an impact.
Her boss came in and saw the annual report and thought it was a popcorn box. I explained what it was and that I went to church in a movie theater. She looked at me like I was from another planet or something, but she couldn't deny the impressive quality of the annual report.